Now with the Best Ever Pantene, get hair that’s ‘Stronger Inside, Shinier Outside’. In fact, use daily to get upto 10x damage protection. Keratin Damage Blockers technology locks in essential moisture and also shuts out excess humidity to attain smooth hair all day in any weather. Cleanses hair and locks in essential moisture. Provides up to 10x damage protection. Hair remains silky smooth throughout the day with regular Pantene system use vs non- conditioning shampoo based on test results under laboratory conditions.